So Tammy’s is a Mexican restaurant created to bridge the gap in the market for high-quality, authentic Mexican cuisine. Bringing vibrant flavors, fresh ingredients, and a spirit of celebration to every meal, Tammy’s offers an immersive experience—one that captures the warmth, joy, and surprise of Mexican culture through Chef Tanmayi’s unique take, making every visit a true fiesta.

Delhi, Gurgaon

Brand Strategy

Brand Identity

Packaging Design

Launch Strategy

Collaborators:

Anushree Singh Roy

So Tammy's

Delhi, Gurgaon

Brand Strategy

Brand Identity

Packaging Design

Launch Strategy

Collaborators:

Anushree Singh Roy

So Tammy's

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The logo is inspired by the playful spirit of a piñata, symbolising fun, community, and the sense of discovery that comes with each meal. The idea of surprise is central to Tammy’s experience, much like the hidden treasures within a piñata. This sense of surprise comes through at every interactive touchpoint, adding an element of excitement and delight that keeps customers engaged and curious.

The colour palette draws from the traditional hues of Mexican festivities, exuding warmth and cheerfulness. The typeface is fun, cool, and whimsical, combining a quirky aesthetic with an underlying sense of quality and care. In this identity, every meal is an event, every bite a reason to celebrate. This concept effortlessly draws in a diverse crowd, keeping things fresh, inviting, and always keeping the spirit of TAMMY'S alive! Whether you’re here for a quick bite, a special occasion, or a family gathering, Tammy’s turns any visit into a memorable experience. The visual language is more than just playful; it’s an invitation to join in, connect, and celebrate the joys of life, one taco, one salsa, and one laugh at a time, with delightful surprises at every turn.