In a fast paced world, we advocate for taking the time to savor every moment, including our meals. We believe that Cactus Lily is more than just a deli, it is a philosophy that cherishes the aspect of slow living, nourishing gut health and handcrafted care. Cactus Lily takes pride in their process by infusing a personal touch to every sandwich.
Gurgaon, India
Brand Strategy
Brand Identity
Motion Design
Collaborators:
Anushree Singh Roy
Cactus Lily
In a fast paced world, we advocate for taking the time to savor every moment, including our meals. We believe that Cactus Lily is more than just a deli, it is a philosophy that cherishes the aspect of slow living, nourishing gut health and handcrafted care. Cactus Lily takes pride in their process by infusing a personal touch to every sandwich.
Gurgaon, India
Brand Strategy
Brand Identity
Motion Design
Collaborators:
Anushree Singh Roy
Cactus Lily
Cactus Lily
Cactus Lily
Cactus Lily
In a fast paced world, we advocate for taking the time to savor every moment, including our meals. We believe that Cactus Lily is more than just a deli, it is a philosophy that cherishes the aspect of slow living, nourishing gut health and handcrafted care. Cactus Lily takes pride in their process by infusing a personal touch to every sandwich.
The logo is the CACTUS LILY wordmark formed using two opposing typefaces (Moche and Termina), that come together to create a sense of balance. Both visually represent themselves through the charechteristics of the font. The cactus is a little rounded and chunky, while the lily is more delicate and upright. Both complementing each other to form visual harmony and balance.
The logo is the CACTUS LILY wordmark formed using two opposing typefaces (Moche and Termina), that come together to create a sense of balance. Both visually represent themselves through the charechteristics of the font. The cactus is a little rounded and chunky, while the lily is more delicate and upright. Both complementing each other to form visual harmony and balance.
Borrowing from the aspect of handcrafting, we curate hand-drawn illustrations that blend with the unique style of typography. The imagery plays with solid as well as line work illustrations, to showcase balance and harmony of two opposing elements.
