The Basement Community is a group of highly inspired skaters that aim to learn, grow and support each other through their skating journey. I co founded Basement, as an avid skater myself, to increase the awareness behind skateboarding in India and help get more people involved in this sport. What initially started off as a passion project later grew quite big through social media.
Bangalore, India
Cofounder
Brand Strategy
Brand Identity
Social Media
Motion Graphics
Collaborators:
Anushree Singh Roy
Basement
The Basement Community is a group of highly inspired skaters that aim to learn, grow and support each other through their skating journey. I co founded Basement, as an avid skater myself, to increase the awareness behind skateboarding in India and help get more people involved in this sport. What initially started off as a passion project later grew quite big through social media.
Bangalore, India
Cofounder
Brand Strategy
Brand Identity
Social Media
Motion Graphics
Collaborators:
Anushree Singh Roy
Basement
Basement
Basement
Basement
The Basement Community is a group of highly inspired skaters that aim to learn, grow and support each other through their skating journey. I co founded Basement, as an avid skater myself, to increase the awareness behind skateboarding in India and help get more people involved in this sport. What initially started off as a passion project later grew quite big through social media.
The color palette for Basement is inspired by the vibrant combination of blue and orange, which work harmoniously together. These colors are a nod to our first boards and evoke the dynamic energy of our community. The identity also draws heavily from street signage, reflecting the origins of our community. The figures of a girl and a boy symbolize the inclusive nature of our community. The girl leading signifies our commitment to encouraging female participation in this traditionally male-dominated sport. The arrows represent modes of transport and are inspired by lift buttons, metaphorically taking you to the Basement.The encompassing shape of the logo mimics the bottom part of a skateboard, grounding the identity in the core activity and lifestyle that Basement celebrates.
The color palette for Basement is inspired by the vibrant combination of blue and orange, which work harmoniously together. These colors are a nod to our first boards and evoke the dynamic energy of our community. The identity also draws heavily from street signage, reflecting the origins of our community. The figures of a girl and a boy symbolize the inclusive nature of our community. The girl leading signifies our commitment to encouraging female participation in this traditionally male-dominated sport. The arrows represent modes of transport and are inspired by lift buttons, metaphorically taking you to the Basement.The encompassing shape of the logo mimics the bottom part of a skateboard, grounding the identity in the core activity and lifestyle that Basement celebrates.
Illustrations are a big part of Basement's identity. We use hand-drawn illustrations to create characters that are unique and inspired by skaters. These illustrations embody the "no rules" ethos of skateboarding, adding a distinct and rebellious flair to our brand. Each character and illustration is crafted to reflect the individuality and creativity that define our community.
