Dweep is a homegrown eco-friendly Indian swimwear brand backed by a celebrity and a fashion stylist. At it’s core it wants to inspire conversations about inclusivity such as body positivity, beauty biases, and sustainability. Dweep combines style with purpose. Dweep is unpretentious. Dweep is a vibe.

Mumbai, India

Brand Strategy

Brand Identity

Packaging Design

Dweep

Dweep is a homegrown eco-friendly Indian swimwear brand backed by a celebrity and a fashion stylist. At it’s core it wants to inspire conversations about inclusivity such as body positivity, beauty biases, and sustainability. Dweep combines style with purpose. Dweep is unpretentious. Dweep is a vibe.

Mumbai, India

Brand Strategy

Brand Identity

Packaging Design

Dweep

Dweep

Dweep

Dweep

Dweep is a homegrown eco-friendly Indian swimwear brand backed by a celebrity and a fashion stylist. At it’s core it wants to inspire conversations about inclusivity such as body positivity, beauty biases, and sustainability. Dweep combines style with purpose. Dweep is unpretentious. Dweep is a vibe.

The typography features a modern and approachable typeface, with a distinctive "W" resembling a wave tossing a starfish ashore, instantly conveying an island frame of mind. This visual element highlights Dweep's beachwear essence and symbolizes the brand's connection to nature and the ocean. The brandmark, inspired by nostalgic travel postcards, serves as a versatile stamp across various media, enhancing the brand's storytelling and evoking a sense of wanderlust and adventure.

The typography features a modern and approachable typeface, with a distinctive "W" resembling a wave tossing a starfish ashore, instantly conveying an island frame of mind. This visual element highlights Dweep's beachwear essence and symbolizes the brand's connection to nature and the ocean. The brandmark, inspired by nostalgic travel postcards, serves as a versatile stamp across various media, enhancing the brand's storytelling and evoking a sense of wanderlust and adventure.

Dweep is young and fun but yet thoughtful and motivated to make a change. Inspied by this dual personality, we chose the brand colours to be neutral yet introducing an accent neon inspired by underwater colour reefs to add a punch to the visual identity. Patterns featuring simple waves, lines, and textures of sand, water, and light capture the essence of an island. These patterns are prominently used on products like pouches and in packaging. They create a visual identity that is both contemporary and closely tied to the brand's roots and aspirations.