Dweep is young and fun but yet thoughtful and motivated to make a change. Inspied by this dual personality, we chose the brand colours to be neutral yet introducing an accent neon inspired by underwater colour reefs to add a punch to the visual identity. Patterns featuring simple waves, lines, and textures of sand, water, and light capture the essence of an island. These patterns are prominently used on products like pouches and in packaging. They create a visual identity that is both contemporary and closely tied to the brand's roots and aspirations.