The essence of Modern Instinct is a deliberate embrace of slow living and a shift driven 
by the transformative power of art, wellness, food, culture and community. To represent the very meaning of Modern Instinct, we use 
uneven textures and shapes inspired by nature, as an ode to reshaping what tomorrow's life, what it means to slow down, shift perspective, and ask ourselves what we truly value.

New York, USA

Brand Identity

Collaborators:

Studio Wild Wild

Modern Instinct

The essence of Modern Instinct is a deliberate embrace of slow living and a shift driven 
by the transformative power of art, wellness, food, culture and community. To represent the very meaning of Modern Instinct, we use 
uneven textures and shapes inspired by nature, as an ode to reshaping what tomorrow's life, what it means to slow down, shift perspective, and ask ourselves what we truly value.

New York, USA

Brand Identity

Collaborators:

Studio Wild Wild

Modern Instinct

Modern Instinct

Modern Instinct

Modern Instinct

The essence of Modern Instinct is a deliberate embrace of slow living and a shift driven 
by the transformative power of art, wellness, food, culture and community. To represent the very meaning of Modern Instinct, we use 
uneven textures and shapes inspired by nature, as an ode to reshaping what tomorrow's life, what it means to slow down, shift perspective, and ask ourselves what we truly value.

To represent the very meaning of Modern Instinct, we use
uneven textures and shapes inspired by nature, as an ode to reshaping what tomorrow's life, what it means to slow down, shift perspective, and ask ourselves what we ultimately value. The typography, intentionally uses some letters that are subtly tilted which reflects this slow shift – a reminder that the life you are living or creating can be slow yet impactful. The colours are inspired by the depths of nature but is yet modern, impactful and timeless.

To represent the very meaning of Modern Instinct, we use
uneven textures and shapes inspired by nature, as an ode to reshaping what tomorrow's life, what it means to slow down, shift perspective, and ask ourselves what we ultimately value. The typography, intentionally uses some letters that are subtly tilted which reflects this slow shift – a reminder that the life you are living or creating can be slow yet impactful. The colours are inspired by the depths of nature but is yet modern, impactful and timeless.